Who We've Represented:

BARRY UNIVERSITY

 

As Barry University’s Assistant Vice President for Communications and Marketing [2003-13], in one of the largest media markets in the nation, Laderman managed a $1.8 million budget and a team of 11 communications professionals. In his leadership role of directing all media relations, crisis communications, brand management and publications, he was charged with promoting BU’s nine academic schools and colleges, including all undergraduate and graduate programs. While directing Barry University’s advertising, publications and overall brand, he led a complete university-wide “refreshed brand” initiative, and created award-winning strategic, specific and targeted image and enrollment advertising campaigns and publications. And unlike most other PR professionals, he also has experience in the classroom, having taught a summer media relations class at Barry to undergraduate and graduate students for six consecutive years.  Laderman also directed all Barry-related media activities [i.e. press conferences, photo ops, media pitches and releases, etc.] for such world-renown Barry alumni as former NBA star Shaquille O’Neal [who earned his doctorate from Barry in 2012; Google search “Barry University Shaquille O’Neal”] and Haitian Prime Minister Laurent Lamothe [Google search “Barry University Laurent Lamothe”].