The full rebranding of Nova Southeastern University. An event management, public and community relations campaign that quadrupled attendance at the Orlando Museum of Art. An extensive university-wide "refreshing" of Barry University's overall brand. Unprecedented media coverage for Clemson University's academics. Brand, image protection and publicity for Shaquille O'Neal, Prime Minister Laurent Lamothe, Hall & Oates' saxophonist "Mr. Casual" Charlie DeChant, Ambassador Richard Holbrooke, singer & actor Harry Belafonte, and many others.
Our 20 A-M team has led one successful PR, marketing and advertising campaign after another. See below for just a few of them. Then, contact us to take the first steps in successfully promoting you and your organization.
Orlando Museum of Art
We were charged with overseeing all traditional and social media relations, publications, and community relations, and event management for all OMA-related events including, but not limited to monthly 1st Thursdays events and exhibition openings.
Within two weeks of starting, our publicity efforts helped drive more than 1,000 attendees to OMA's first-ever New Year's Eve Party. From there, successes included:
* Revamping, rebranding, and growing OMA's signature monthly event, "1st Thursdays," from 350 average attendance to 725 in under one year;
* Led the two largest membership drives in the then-91-year history of OMA;
* Raising $30,000 in donations and trades for OMA’s annual Florida Prize exhibition;
* Garnering a $15,000 annual partnership with Hyatt Regency Orlando to place a "1st Thursdays" exhibit hall in its hotel.
Caribbean American Association of Lake County
Two-year campaign [ongoing / seasonal]
20 A-M was brought on board to oversee all publicity for the annual Clermont Caribbean Jerk Festival, hosted by the Caribbean American Association of Lake County [CAALC], in both 2018 and 2019. [NOTE: Due to COVID, the 2020 and 2021 festivals have been canceled.]
CAALC, with virtually no monies to advertise this yearly event, needed to rely solely on organic posts.
As such, our promotional campaign strategically began five weeks prior to the event by garnering free media placement in all Lake County major publications. We then turned to social media and created specific "press release-type" posts that averaged a reach of 4,700. Our video promotions leading up to the event reached, on average, 8,250 potential customers and donors. Then, day-of-event, our team posted continuous text and video updates throughout the day, to the tune of 3,000-plus viewers to each video -- a total of more than 12,000 organic views
throughout the day. Our organic publicity efforts led to more than 3,000 people attending the event each year. We also led the community relations
and fundraising efforts of the organization the past few years, charged with training their advancement team, and creating and designing all print brochures.
Senior Veterans Council
Four-year campaign [ongoing]
For being one of the leading advocate groups that ensure our veterans -- and their spouses -- receive the benefits that they deserve, the Senior Veterans Council [serving the nation with its headquarters in North Carolina] found itself in a brand recognition funk. They had no social media recognition, could not afford any type of marketing and advertising, and did not utilize keywords and phrases so their website could be ranked.
Since leading their publicity efforts on a small monthly basis, we have built their website rankings on Google up to a level to where our SEO efforts directly lead to more than 60 percent of their monthly inquiries -- without spending one dollar on Google Ads.
We then began an interview series with the SVC's founder, David Cole, to capitalize on his expertise. These simple yet extremely effective videos garner more than 1,000 views each, and directly lead to more than 50 inquiries from potential clients.
We also provide in-person community relations and event management for the SVC, creating and directing successful "tours of Florida" by the SVC's leadership team, including, but not limited to, multiple speaking engagements to various organizations and veteran communities, radio interviews, and chamber receptions that brought in Orlando-based CEOs and directors with specific interests in assisting veterans.
"Mr. Casual" Charlie DeChant
Three-year campaign [ongoing]
One would not necessarily think that one of the greatest saxophone players of our generation -- in one of the greatest pop rock groups of our generation -- would need the services of a public relations agency. But that is just what "Mr. Casual" Charlie DeChant needed when he hired us three-plus years ago to represent him.
DeChant, a band member of Rock & Roll Hall of Famers Daryl Hall & John Oates for 40-plus years, knew he had an excellent reputation with Hall & Oates, but no solo brand built up whatsoever.
In representing "Mr. Casual," we focused on two things: creating an online image for him, and creating income-generating sources.
We were the driving production force of his new single, "SIX," that features six of his top sax solos performed with
H&O; we developed and created his online class, "Sax Education with 'Mr. Casual' Charlie DeChant," which is now the fourth-highest rated sax course on Udemy; and we produce all designs and materials for his online store ... all the while overseeing his website SEO, all video production, and management of solo tour dates.
Blue Bamboo Center for the Arts
Four (4) month campaign
Following the promotional activities we did for a local Orlando-based band, we received a call from a 110-seat intimate music venue located in Winter Park, the Blue Bamboo Center for the Arts.
They were averaging just 20 guests per show. They had no brand consistency. Their social media averaged reaching just 165 people per post. Their marketing and overall image needed a shot in the arm, so to speak.
So that's where 20 A-M came in. We immediately addressed three glaring issues that, with each of them working together, would give them the quick boost they were needing, specifically heading into the holiday season at that time.
First, we created a social media campaign that, organically, increased the average reach of promotional posts to 690 viewers. We then did live short social media broadcasts for select events that showcased the Bamboo, which averaged more than 1,000 views per post. Finally, we developed a consistent social media image for all headers, posts, free ads, etc.
The response was incredible. Our efforts directly led to a 65 percent attendance increase of all weekday shows, and brought in more than 200 new Blue Bamboo patrons by the end of our agreement.
The Orlando Law Group
The Orlando Law Group was known as one of the best-kept secrets in Central Florida. Thanks to 20 A-M's 15-month campaign, OLG improved upon not only its public recognition, but also became known as a go-to for reporters on deadline needing a legal expert to comment on stories.
Our team was tasked with taking OLG's then-current brand, starting from scratch, and building a new one -- specifically focusing on brand-and-name recognition within the five-county region of Central Florida.
The focus was to introduce the names and faces of the OLG team to the communities that OLG serves. Our campaign included in-person community outreach and representation at various community gatherings and events; billboards at strategically targeted locations; trade show displays and new published materials, e.g. tri fold, view book, fliers, etc., for event attendance and sponsorships; radio, print and social media advertisements; and video highlights and interviews that helped to grow the law firm's presence on social media exponentially.
Venue on the Lake [Maitland Civic Center]
Six (6) month campaign
On the recommendation of board members who specifically selected 20 A-M, we were asked to create and implement a public relations strategy for the Venue on the Lake [Maitland Civic Center] that introduced the surrounding community to the center, as well as increased traffic to its website.
Our review of VOL told a shocking story: the facility, residing in the heart of the Maitland community for more than 50 years, was one of the most underutilized and unknown event centers in Central Florida.
We developed and produced a campaign that would tell the story of the Venue on the Lake, not only to its surrounding residents, but largely to potential clientele. Our emphasis was on video and photography, shared to the VOL's new social media sites that we created.
Our efforts on social media led directly to the site increasing its monthly traffic to its website [by potential clients] by almost 30 percent.