Public Relations | Marketing | Social Media | Video Production | Traditional Media Relations

Investing monies into strategic communications for you or your organization/institution can be confusing. Largely, because public relations is a very subjective field and industry.
There is not one public relations or marketing firm that can guarantee you and your organization specific success. Not one. Not one PR firm can tell you how many media outlets will pick up on your press release. Not one PR firm can guarantee your client will be chosen to be a "media expert." Not one PR firm can guarantee a specific amount of "likes" or "followers" on your social media sites. Not one PR firm can guarantee you that your promotional video will go viral.  
Not. One.
That is why we at 20 A-M are up-front with our experience and our successes. We want you to make the best decision as to what services are truly needed for your organization/institution to succeed. Not based on price and/or misleading claims, but, rather, based on who you know can -- and will -- get the job done for you and your institution/organization.
For some, the job requested is as simple as a press release needing to be written and distributed to respective media outlets. Others need their respective social media audiences to grow and be more engaged. And for others, it is a full strategic public relations plan, encompassing all aspects of proactive publicity, including, but not limited to, social media, traditional media, event management, video production, web development, etc.
Whatever your needs, please take your time and review our "menu" below, and contact us for a free consultation and price quote as to how 20 A-M can help flaunt and promote you and your organization.


Hire us by the month ...


To get the most positive publicity, we will act as your "in-house" public relations/communications team on a monthly basis.

We offer multiple publicity packages for you to select from, based on what your respective publicity needs are. For example, the Senior Veterans Council has retained 20 A-M with its monthly "Mini-Twenty" package. Their publicity-related needs require very basic assistance with their website design, search engine optimization, social media, promotional videos, and monthly consultation and coaching. Others, like The Orlando Law Group or the Blue Bamboo Center for the Arts, had publicity-related needs that required multiple extensive projects each month and, thus, retained 20 A-M with its monthly "Twenty Supreme" package. And others, such as the Maitland Civic Center, retained us monthly using our "Mid-Twenty" package.

Each of these following packages/options includes a combination of as-needed public relations work, e.g. press releases, and follow-up work with reporters, editors, etc.; social media work, e.g. producing and posting as-needed social media content on client accounts; event management assistance; publication design and production; video production and editing; web design; logo creation; blog management; e-newsletter assistance; design assistance; community relations and event management assistance; consulting and proactive strategizing; photography; and additional media representation, as needed, all up to the amount of hours via respective selected/chosen package/option Retainer Fee.

"TWENTY SUPREME" PACKAGE: Sixty [60] to 80 [maximum] hours per month | $4,800 | Non-Profit Rate: $4,400

"TWENTY-MAX" PACKAGE: Forty [40] to 50 [maximum] hours per month | $3,250 | Non-Profit Rate: $2,900

"MID-TWENTY" PACKAGE: Twenty [20] to 25 [maximum] hours per month | $1,750 | Non-Profit Rate: $1,500

"MINI-TWENTY" PACKAGE: Ten [10] to 15 [maximum] hours per month | $1,050 | Non-Profit Rate: $900

PLEASE NOTE: Share My Story products and services are separate from 20 A-M services. All Share My Story products and services are as-is, per its listings on


An hourly fee of $60 [$50 for non-profits] will be charged for each additional hour needed/worked above/beyond the respective selected/chosen package/option Monthly Retainer Fee Package.


There are no travel fees involved for organizations within 150-mile radius of 20 A-M Productions, LLC office [Maitland, Florida], unless overnight stay is involved [$295 fee per night].

For those beyond 151-plus miles [within the State of Florida], a monthly fee of $545 will be included to each monthly retainer package / fee to cover up to two (2) separate one-day trips. Three (3) or more trips per month will be an additional $245 per trip. 

For in-state projects requiring overnight stays [due to extended project time(s) and/or potential airline accommodation/availability], additional fee of $295/per day will be charged to client.

Re: potential out-of-state travel: Additional fee of $295/per day will be charged to client for each day out-of-state.

NOTE: 20 A-M practices safe travel by keeping its employees off the roads [when traveling to-and-from long distance projects] between 11 p.m. - 5:30 a.m.


Beyond work/production hours, additional fees will include all shipping, handling, and printing fees, as well as applicable taxes per print job and post-production service fee.


Beyond retainer fee, client will be responsible for paying at-cost fees for e-newsletter services. Costs based on each individual project.

Should you wish to order our services individually / sans monthly retainer fee, please see all items / services / offerings below.​


We will sit with/interview you and/or additional team/staff members to gather all information needed to "ghost write" the blog on your behalf. We will then write the blog/article, up to 1,300 words on your behalf. Cost includes all time needed and required for interviews, writing, and post-production changes, etc.

$379 per blog post, maximum 1,300 words [$349 non-profit rate]; $0.30 per word thereafter.

$45 service fee [includes posting on your specific blog site AND onto your social media accounts. Service fee is not applicable/charged if your team is responsible for posting on your respective sites]


When an emergency strikes, one that will hit the news and social media worlds, you must react and respond quickly. We will represent your organization/institution/company through your respective crisis by proactively addressing the issue(s) with you and your leadership team.


COST: $179 per hour / three (3) hour minimum [includes all needed press releases and/or Facebook/Twitter posts], plus all travel-related expenses [i.e. car, airfare, hotel, incidentals] over $50. Distribution of press releases not included. See “Media Relations: Press Release Development and/or Distribution.”


20 A-M COMMUNICATIONS will produce weekly and/or monthly [dependent on your needs/wants] e-newsletters, focused on proactive communication to past, current, and/or potential clients. 20 A-M COMMUNICATIONS will write copy, edit submitted copy, develop and design the e-newsletter, and submit it to provided email list serve. NOTE: Distribution is via WIX e-newsletter service. Additional costs and fees apply for WIX services, based on project. Client is responsible for providing CSV file to 20A-M.

$55 per hour [non-profit $45 per hour] / three (3) hour minimum Additional costs and fees apply for WIX services, based on project. Client is responsible for providing CSV file to 20A-M.


20 A-M COMMUNICATIONS President & CEO Michael Laderman will emcee your event / speak to your team/organization/conference.  Speech topics can include:


* Social media success - How best to achieve it (growing your social media fanbase)

* Refreshing your brand, without having to rebrand it

* Event management

* Giving your life to the job - the pros and cons of a career in public relations

* Leaving sports PR for news PR

* How to promote a small sport

* How to promote a small business without spending much money

* The importance of promoting – and protecting – your brand




Client pays for:

* All airfare

* Auto/taxi costs

* Hotel

* $500 per day/two (2)-day minimum ... with up to three (3) "engagements" per day [e.g. President's Reception, Classroom Discussion, and "Main Event."]



Client pays for:

* Mileage [$00.55 per mile]

* $500 per day ... with up to three (3) "engagements" per day [e.g. President's Reception, Classroom Discussion, and "Main Event."]


We will sit with, and guide, your team as to what is needed to ensure your upcoming event is a success.  This service includes timeline development, assignments for staff, and day-of-event in-person production/direction/management.


COST: $90 per hour / three (3) hour minimum [Non-profit $75 per hour]


We will help to represent your institution/organization, both in creation/development of content/sponsorship package and/or in-person [i.e. making the ask]. We will work with you to develop the message, as well as specific – and strategic – campaigns that can raise funds for your organization and/or event(s).


COST: $55 per hour / three (3) hour minimum


Let us write your press release for you. We will share your story, i.e. your successes, your events, your happenings, etc., with external, traditional, and social media outlets/bloggers, to generate positive media coverage for you/your institution.

COST: $379 per press release [non-profit $349], maximum 1,300 words; $0.30 per word thereafter.

We can distribute your press release to local, regional and/or national media outlets, depending on your needs.



$50 for distribution to Central Florida-area media outlets [per press release/media pitch/announcement];

$100 for distribution to out-of-area media outlets [including, but not limited to, statewide, regional, and/or national outlets and publications, trade publications, weekly and/or monthly publications, radio stations, magazines, news outlets, etc.], per press release/pitch.


We will work with you to create a proactive plan that presents you to specific and strategic media outlets as an "expert" in your field/specialty.


This service includes: writing and distributing your bio to media outlets, ensuring that it gets to appropriate editors, producers and/or writers; interview preparation; and proactive search-and-replies to media outlets seeking comment from respective experts.


COST: $55 per hour / three (3) hour minimum [non-profit $45]

[Additional fees/rates apply, per press release distribution range, as well as all potential travel-related expenses (e.g. car, airfare, hotel, incidentals) over $50.]  See “Media Relations: Press Release Development and/or Distribution.”


20 AM COMMUNICATIONS will produce, create, design as-needed publications [e.g. fliers, handouts, tri-folds, brochures, etc.], giving you appropriate handouts for use when meeting past/current/potential clients.

Two-sided glossy flier [any size]: $279 [includes up to six (6) hours of production and design service; $55 per hour thereafter]

Tri-Fold or 4-page Brochure Design: $429 [includes up to nine (9) hours of production and design service; $55 per hour thereafter]

Billboard Design: $429 [includes up to nine (9) hours of production and design service; $55 per hour thereafter]

Trade-Show Displays:

Backdrop/Wall: $279 [includes up to six (6) hours of production and design service; $55 per hour thereafter]

Pull-up Displays: $279 [includes up to six (6) hours of production and design service; $55 per hour thereafter]

Table Skirts: $189 [includes up to four (4) hours of production and design service; $55 per hour thereafter]

Beyond work/production hours, additional fees will also include all shipping, handling, and printing fees, as well as applicable taxes per print job/order. $30 service fee also applies to each individual order, to cover all post-production costs including, but not limited to, press checks, changes, revisions, etc.


We will produce "call to action" content for your Facebook, Instagram and/or Twitter accounts, and also post/tweet for you, so that your social media accounts [i.e. likes and followers] grow.


COST: $55 per hour / three (3) hour minimum


You need a simple, but professional, video done for you and/or your company. You need something that is perfect for Facebook, YouTube, Instagram, your website(s), and more. You need something that will successfully promote you and/or your business.


That's where we come in.  Our team will storyboard your video, film with, in most cases, multiple cameras, professional lighting, and audio equipment [all when applicable] ... and then edit it into a video you can share with the world via your social media pages and websites.

COST: $90 per hour / five (5) hour minimum [non-profit $75 per hour]


Be it yourself, your organization, your company, your staff, your colleagues, etc., YOU have an amazing story to tell. Our team of award-winning writers [including CEO Michael Laderman, who has earned nine awards from the Florida Press Association] will put your story into words, to be used as needed [e.g. your website, social media pages, view books, company newsletters, magazines, etc.].


COST: This service is provided through our sister company, Share My Story.  Visit for writing services offered, as well as all costs and fees involved.

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... Or hire us per project! [Still the best prices in town! Compare our experience -- & SUCCESSES -- with anybody!]


20 A-M COMMUNICATIONS is responsible for publicity-related and design services only. Client takes responsibility for choosing/selecting vendor(s) to order all products/services, as well as delivery of said products/services from vendor to Client, and payment directly to respective vendor(s) for their respective costs [e.g. printing, shipping, taxes, etc.].


Phase I:  If Client is not providing its own text for respective services/products, Our team will interview You and/or others, to help Us write the copy for each service/product ordered [as they are told to Us].


Such interviews can take place in-person, over the phone, or via computer/technology. Each interview can take anywhere between 30-to-60 minutes.


Phase II: After garnering all needed information from Client to produce respective ordered products/services [including, but not limited to, text, photos, logos, general contact information, slogans, color selection(s), specs based upon Client-selected materials and/or vendors], 20 A-M designers get to work and will design your respective products within one (1) week of the final interview. You will then receive a draft of the respective product to review. Once You approve the product(s), Our production team readies the final version for You, and, per Your preference, provides all materials electronically to You or Your selected/chosen print vendor.


Please note, that only the above shall constitute the Work of Share My Story per this Engagement Letter.  Should additional work or services be requested by Client, a separate engagement letter will need to be executed.


Fees: The total fee(s) for the Work for Phase I and Phase II is dependent/contingent on both 20 A-M base prices and potential additional work beyond agreed-upon-scope, per costs that will be detailed in each client's respective Letter of Engagement.


For 20 A-M design services, costs due to 20 A-M include:

* All promotional/design/production fees per said Letter of Agreement / Scope of Work. [NOTE: List of fees also included on our Fees page of this website.]


In addition to above listed 20 A-M fees/costs, Client is also financially/fiscally responsible for:

  • All respective print fees/costs associated with each developed product

  • All taxes associated with respective print fees

  • All delivery charges/fees, per respective vendor(s) costs

  • $30 Service/Production fee per product/service ordered​ 


Client is charged with, and agrees to, paying all additional costs pertained to printing the aforementioned products/services, including, but not limited to, print charges, taxes, shipping, delivery, handling [i.e. costs passed on from print vendor(s), postal service, additional production team(s), etc. Client also agrees to pay/reimburse/cover all costs incurred by 20 A-M COMMUNICATIONS for the sake of the product(s), such as/that can include the purchase of stock artwork/photography, fonts, etc. 20 A-M agrees to garner written approval [via email and/or text message] from Client before making any such purchases on behalf of Client.


A 50% deposit of all agreed-upon Design Services [not including service fees] will be required prior to beginning Phase II. Cash, check, auto deposit or credit cards (PayPal – client pays fees) are accepted. Once Phase II has begun, progress billing will be instituted until the project is complete. Balance due at signing of final proof. Final artwork files will not be released to the client or third party vendor until final payment is received. A finance charge of one and a half percent (1.5%) per month will be added to any outstanding balances beyond 10 days of the original invoice date until full balance plus interest has been paid in full. Sales tax and delivery charges are not included in these amounts and will be billed additionally.


You may receive a refund of your initial payment of up to and until Our team begins designing Your displays/brochures. We are unable to refund Your initial payment once Your assigned designer begins designing Your displays/brochures.


Schedules/Overtime/Rush Work: 20 A-M COMMUNICATIONS reserves the right to adjust the schedule and/or charge in the event that the Client fails to meet the agreed-upon deadlines for delivery of information, materials, approvals, payments, and for changes and additions to the services outlined in the estimate/proposal.


Client’s Obligations: The Client shall appoint a sole Representative with full authority to provide or obtain any necessary information and approvals that may be required by 20 A-M COMMUNICATIONS. The Client’s Representative shall be responsible for coordination of briefing, review, and the decision-making process with respect to persons and parties other than 20 A-M COMMUNICATIONS and its subcontractors.


If, after the Client’s Representative has approved a design, the Client or any other authorized person requires changes, the Client shall pay a $30 per hour fee.


The Client agrees to work diligently and cooperatively in meeting agreed-upon deadlines, providing the materials and resources required for completion. It is further agreed that, if applicable, all paid media is to be billed in advance to the client.


This professional services agreement becomes effective upon signing and expires upon the successful delivery of the deliverables and completion of all work specified.


Materials to be Provided by the Client: The Client shall provide accurate and complete information and materials to 20 A-M COMMUNICATIONS and shall be responsible for the accuracy and completeness of all information and materials so provided. The Client guarantees that all materials supplied to 20 A-M COMMUNICATIONS are owned by the Client or that the Client has all necessary rights in such materials to permit 20 A-M COMMUNICATIONS to use them for the project.


The Client shall indemnify, defend, and hold 20 A-M COMMUNICATIONS harmless from and against any claim, suit, damages and expense, including attorney’s fees, arising from or out of any claim by any party that its rights have been or are being violated or infringed upon with respect to any materials provided by the Client.


All copy provided by the Client shall be in a form suitable for typesetting. Where photographs, illustrations, or other visual materials are provided by the Client, they shall be of professional quality and in a form suitable for reproduction without further preparation or alteration. The Client shall pay all fees and expenses arising from its provision of materials that do not meet such standards. 20 A-M COMMUNICATIONS shall return all materials provided by the Client within 30 days after completion of the project and payment of amounts due.


Materials Liability: 20 A-M COMMUNICATIONS shall take reasonable precautions to safeguard original and other materials provided by the Client. 20 A-M COMMUNICATIONS shall, however, not be liable for any damage to, or loss of any material provided by the Client, including artwork, photographs, or manuscripts, other than or on account of willful neglect or gross negligence of 20 A-M COMMUNICATIONS.


Approval of Final Artwork: The Client shall proofread and approve in writing all final text and layouts before the production of final product. The signature, or notification via email, of the Client’s Representative shall be conclusive as to the approval of all artwork and other items prior to their release for printing, fabrication, or installation.


Client specifically grants to 20 A-M COMMUNICATIONS the right to act on the Client’s behalf to give instructions on behalf of the Client to any person or entity involved in the work, such as photographers, illustrator, writers, printers and fabricators. Any such instructions or approvals by the Client may only be made through 20 A-M COMMUNICATIONS. The Client shall be bound by all such instructions given by 20 A-M COMMUNICATIONS within the scope of this Agreement.


Confidentiality: 20 A-M COMMUNICATIONS acknowledges and respects all aspects of confidentiality required. In addition, all documents produced, all discussions with, and/or any knowledge of strategic marketing or performance information obtained during this engagement are intended only for the use of 20 A-M COMMUNICATIONS in fulfillment of the work specified and is to be kept confidential by 20 A-M COMMUNICATIONS, its principals and employees.  20 A-M COMMUNICATIONS shall be entitled to retain copies of all materials provided by Client, all work product of 20 A-M COMMUNICATIONS for the Project and copies of the final product, if any, for its files and records.


The obligation to maintain strict confidentiality extends to marketing, advertising, and promotional strategies; new or potential client relationships; and any and all new product strategies or other trade secrets until such time as the client makes them public.  20 A-M COMMUNICATIONS may publicly disclose the client relationship and general nature of the relationship in its new business and publicity efforts while maintaining and protecting the Client’s right to confidentiality as described.


Intellectual Property: It is agreed that all creative materials submitted to or produced for Client including photography becomes the property of Client and 20 A-M COMMUNICATIONS and its subcontractors forfeits all copyright claims of such materials upon receipt of its final payment for those materials. Notwithstanding the foregoing, Share My Story retains any and all rights and licenses to the work product and/or methods used to derive the final product.


Notices: All notices required pursuant to this Agreement shall be in writing mailed by registered or certified mail, postage fully pre-paid with return receipt requested, or by nationally recognized overnight courier to the addresses set forth below; or to such addresses as may be subsequently designated in writing by any party.


Termination:  Either party may terminate this agreement with 5 days written notice without cause and, in so doing, agrees to exchange payment for the outstanding professional hours, services and all files of work in progress concurrent with the termination of the relationship. 20 A-M COMMUNICATIONS reserves the right to refuse service.


If this Agreement becomes null and void because of breach by Client, Client shall not publicize, disseminate, insinuate, or otherwise communicate that 20 A-M COMMUNICATIONS is in any way responsible for the content of the Work if incomplete, the cancellation or postponement of the work or for any other action Client might take as a result of this agreement becoming null and void. 20 A-M COMMUNICATIONS shall be able to recover both general and specific damages for, and shall be entitled to injunctive relief from any breach by Client of the provision of the foregoing sentence.


Force Majeure.  Notwithstanding any other provision of this Agreement, in the event that the performance of any obligations under this agreement is made impossible or unreasonably difficult due to acts of God, exchange controls, export or import controls, or any other government restriction, wars, hostilities, blockades, civil disturbances, revolutions, strikes, terrorist attacks, transportation difficulties, lockouts, or any other cause beyond the reasonable control of a party (collectively, a “Force Majeure Event”), such party shall not be responsible to the other parties to this agreement for the delay in the performance of its obligations under this Agreement until as soon as practicable after the Force Majeure Event ceases to exist. 


Severability.  If any provision of this Agreement, or portion thereof, including, but not limited to, any section, sentence, clause, phrase, or word, or the application thereof in any circumstance is held invalid, the validity of the remainder of this Agreement shall not be affected thereby and shall be enforced to the greatest extent permitted by law.


Choice of Law/Venue. In any action or proceeding that may be brought arising out of, in connection with, or by reason of this Agreement, the laws of the State of Florida shall be applicable and shall govern to the exclusion of the law of any other forum, without regard to the jurisdiction in which the action or special proceeding may be instituted.  Any action regarding this Agreement shall be brought in the Circuit Court of the 9th Judicial Circuit in and for Orange County, Florida, and the undersigned consents to the jurisdiction of such courts and waives and agrees that it shall not assert that such forum is inconvenient.


This Agreement is the entire agreement between Client and 20 A-M COMMUNICATIONS.  This professional services agreement becomes effective upon signing and dating and the applicable deposit is received by 20 A-M COMMUNICATIONS.  This Agreement shall expire upon the successful delivery of the deliverables and completion of all work specified.


We sincerely look forward to what We hope will develop into a long and rewarding professional relationship with You.

(C) 2020 20 A-M COMMUNICATIONS   *   Phone (407) 917-20AM   *   1800 Pembrook Drive, Suite 300, Orlando, Florida  32810   *


* Images featuring President & CEO Michael Laderman are not intended to constitute celebrity endorsement of 20 A-M COMMUNICATIONS.