Media Relations
More often than not, institutions, companies and/or organizations tend to shy away from proactively reaching out to online-and-traditional media outlets. Yet to not share your news with those outlets is a huge mis-step.
While no PR/Communications firm can ever guarantee or promise any amount of media hits, we guarantee that your message will reach the appropriate media outlets, reporters, and/or editors it needs to generate interest.
Our Media Relations services include writing and distributing press releases [to help you promote your events, activities, and/or announcements], and individual/team promotion [i.e. flaunting your respective expertise to external media outlets, so that you are used/quoted as an industry expert in your field].
Our Media Relations experience includes:
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More than doubled the media coverage of the Orlando Museum of Art’s top events, including its Florida Prize in Contemporary Art, which included statewide and national media coverage never-before received.
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Garnered national attention for Clemson University programs and professors that, in the past, had typically been local/South Carolina-placed stories. [To view national media coverage pertaining to my work in media relations while representing Clemson, please visit http://bit.ly/ClemsonAcademicComm. To view my press releases and feature stories penned for Clemson, please visit: http://newsstand.clemson.edu/author/mladerm/
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Lead spokesperson for Barry University from 2003-2013.
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While at Barry, led media relations team to an increased level of media relations, hits and respect within the journalism industry, comparable with South Florida’s Division I schools.
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Increased the amount of monthly UNSOLICITED, INCOMING MEDIA CALLS at Barry University from three (3) in November 2003 to 18.5 by June 2013.
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Won the CASE III Grand Award for Media Relations Project in 2004 – Barry University’s first honor for media relations.
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Was the lead media relations professional at Nova Southeastern University from 1999-2003.
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Responsible for directing the media relations of the 16 schools, centers and colleges that made up Nova Southeastern University.
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In those four (4) years as NSU’s Associate Director of Public Affairs, Marketing and Advertising, was charged with developing and implementing NSU’s media relations strategy. Increased NSU’s media “hits” by more than 400 percent in first year alone, from 120 newspaper/magazine stories in 1999 to 592 at end of 2000.
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Press Chief for two (2) National Association of Intercollegiate Athletics championship tournaments, Director of Media Relations and Communications for 1996 CARQUEST Bowl [NCAA college football bowl game], and Assistant Sports Information Director of the 1996 Olympic Games – South Florida Olympic Village.
