Who We've Represented:

NSU DEPARTMENT OF ATHLETICS

 

Laderman's initial role with Nova Southeastern University was on the leadership team of its Department of Intercollegiate Athletics. For four years prior to being promoted within NSU, he directed all operations of the National Association of Intercollegiate Athletics/National Collegiate Athletic Association (then-NCAA II provisional member) Sports Information Office, from media relations to game management to statistics to publications.

 

There, he implemented a system that focused on student-athlete hometown media. As such, NSU’s local, regional and national news “hits” increased no less than 20 percent [from each previous year] throughout his tenure.

 

Laderman was charged with overseeing all athletic department special events (i.e. annual awards banquet, and conference and regional championship tournaments, etc.). He supervised a staff of up to six full-and-part-time employees, as well as up to 45 game-day/event staff employees. His game-day operations proved to be second-to-none in the State of Florida, as this quality was a key factor in the Florida Sun Conference’s athletic directors naming hin the league’s Male Administrator of the Year in both 1997-98 and 1998-99. He:

 

  • Was a lead member of the department’s executive team

  • Increased NSU Athletics media coverage by more than 300 percent in first year (26 full feature print articles)

  • Wrote, edited, designed and produced respective team programs and media guides (NOTE: Five of which were honored with national publication/design awards)

                                                  

His other enhancements to the department’s media goals included the development of:

 

  • NSU SportsBeat, a monthly cable television program that was created, produced, and hosted by Laderman. This program aired on three cable systems throughout Broward County, giving NSU unequaled visibility in the South Florida market among similar sized institutions.

  • NSU SportsBeat…the Radio Edition, a weekly radio program that aired live Sundays at 7:30 p.m. on 88.5 FM

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* Images featuring President & CEO Michael Laderman are not intended to constitute celebrity endorsement of 20 A-M COMMUNICATIONS.