Social Media Management
Social Media trends, more than any aspect or facet of communications/public relations, change on a daily basis.
Your institution, company, and/or organization must proactively use Social Media avenues to successfully promote yourself to the general public.
Social Media is not just about Facebook "likes" and Twitter "followers." It is about constant and/or consistent messaging. It is about engaging your current and future audience(s). It is about flaunting yourself to constituents appropriately and proactively.
Our Social Media services will help grow your Facebook, Instagram and/or Twitter accounts, and will engage past, current and future supporters of your institution/organization/company. We will directly control the messaging within your account(s) to meet these goals.
Our recent Social Media success includes:
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Utilizing mostly specific and strategic social and traditional media strategies that I created and implemented, I more than doubled attendance for many of the Orlando Museum of Art's main events and/or increased attendance without spending any monies on paid advertisements.
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Public exhibition openings I promoted drew crowds of 575 [2015 Florida Prize], 750 [Maya Lin exhibition] and 968 [Women of Vision 2016]. NOTE: Prior to my arrival in 2014, OMA’s highest-attended public exhibition opening in its then-90-year history was in 2014 [537 guests for Golden Age of Painting].
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OMA’s 2016 Family Day [February 2016] – a three-hour public event – set an OMA record with 1,094 guests – without spending one dollar on advertising. NOTE: OMA’s previous highest-attended Family Day was 725 guests in 2013, which needed more than $7,000 of paid advertisements to achieve.
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Monthly 1st Thursdays events I produced, directed, and promoted had its highest average attendance in more than 12 years [675 in FY 2015-16], accomplished solely via free social and traditional media.
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Brought never-before-seen diverse audiences to Orlando Museum of Art events/activities, equally represented on social media by its newly-diverse audience of followers that included:
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12.3 percent Hispanic
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12 percent African-American
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2 percent Asian-American
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12.4 percent other [non-caucasian]
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Almost doubled the Orlando Museum of Art’s Twitter and Facebook audiences in only 14 months. And, in doing so, made OMA’s social media accounts the third-largest art-and-culture accounts in Central Florida [behind only the Dr. Phillips Center and Enzian Theater].
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Took OMA’s Twitter account from 7,142 followers to 12,876 in just 14 months. NOTE: In comparison, it took five (5) years for OMA to initially get to 7,142 followers, prior to my arrival.
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Increased OMA’s Facebook account from 7,447 likes to 12,651 in that same time. NOTE: In comparison, it took five (5) years for OMA to gain 7,447 likes prior to my arrival.
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